Overtaking happened. According to a study conducted by Ericsson, in fact, in 2014 in our country there will be more smartphones that ‘old’ phones. Our country ranks as the world trend, where in 2016 a user will have a two-generation mobile. According to the Swedish giant, also, by 2015, mobile subscriptions, which are currently 6.8 billion, will exceed the world’s population with a mobile data traffic to grow 10-fold by 2019. The Swedish group, in the course of annual event which this year is titled “Italian, ongoing transformation,” explained two separate reports, the full-bodied and Consumer Lab Mobility Report, which shows a world that is completely driven by mobility, broadband and the cloud. According to the Ericsson Mobility Report, by 2015, mobile subscriptions, which are currently 6.8 billion, will exceed the world’s population.

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Traffic

In 2016 a member of two in the world will have a smartphone and machine-to-machine (M2M) are destined to grow 3-4 times by 2019. This results in an exponential growth of mobile data traffic, destined to increase 10-fold by 2019, driven by video services. Although Italy is a country that is increasingly connected, as evidenced by the new study of Ericsson Consumer Lab. In 2014 occurred the passing of smartphones on mobile phones. Increasingly accessing the Internet from mobile or via smartphone (62% of Internet users surveyed it does on a daily basis) that from the tablet (28%). Compared to 2013, the number of people every day log on to mobile services, such as instant messaging (34% of mobile users in 2014, compared with 20% in 2013) and social networking (31% vs. 21%). Even in our country is growing consumption of online video. 69% of Internet users watch short films online on a weekly basis as an Internet user on two entire movies or watch TV episodes online. This trend drives the demand to have a faster Internet connection.

An Italian of 5 also expressed its willingness to subscribe LTE within three months. “ICT solutions said the CEO of Ericsson Italy, Nunzio Blueberry contributing and will contribute more and more to improve the quality of people’s lives, the efficiency of enterprises and institutions and society as a whole. It is evident that the Networked Society, the Society Connected, is already a reality, but to get all the benefits, industries and companies must transform. And technology is the primary enabler of this evolution, accompanied by an increasingly digital lifestyle. The opportunities offered by the technologies of communication and the ability to innovate thus constitute the strategic assets for the socio-economic development of our country and to strengthen our global competitiveness. ”