We had told him on another occasion. Facebook wants to introduce advertising in its messaging service, Facebook Messenger. Well, what until now was in an incipient phase of tests, has become a reality. The social network of Mark Zuckerberg has just confirmed that it is already extending the trial period or beta of ads in the instant messaging service. This will start from the next few weeks and will certainly be a slow but accurate deployment.

Facebook Messenger

In fact, it seems that these promotions will be active for almost everyone by the end of 2017. Speaking to Venture Beat Stan Chudnovsky, Messenger product manager, explained that this is a purely economic issue. They want to make more money and they know they will do it through ads. In fact, they have other proposals and ideas on the table, but all are focused on advertising. That real engine drives Facebook.

Ads will be displayed in theory through business chats. Facebook has explained on many occasions that its messaging service has driven sales of many businesses. Because many users take advantage of this means to connect with the company, to inquire about products, to answer complaints and even to make purchases.

It seems therefore that the ads will be displayed in the company chats. As long as if, no one says otherwise the user in question has ever made a purchase or consultation. These ads will appear in a drop-down menu within the application. This means that we can always hide them to avoid causing discomfort . Facebook will also offer us the possibility to indicate if that advertisement does not interest us.

If we have not started a conversation with the company before, it will not be able to send advertising to the user. In this way, it is expected that the Facebook public will not suffer an indiscriminate bombardment of advertisements. Images and ads will always be labeled sponsored.

We will start slow Chudnovsky explained. At the moment, he says, they are not quite sure when users will start seeing these ads but it’s all pointing to paying close attention to their behavior in deploying the new system. So far, tests in Thailand and Australia have paid off. Therefore, before the end of the year the deployment will already be global.