Internal communications (IC) is the purpose responsible for successful communication among contributors within an organization. Internal communication networks provide access only to workers of a company and invited external suppliers. Internal communication is a complex process of communication, which is used for the dissemination of information, news, data, tasks within an organization, because for the public internal, is dependent on both partners. However, surveys conducted by the market research firm and technology, Forrester Research, indicate that despite its advantages, these systems are widely underutilized. To understand why and what to do about it, take note of the following tips.

Why there is resistance to using internal networks

The circuit of internal communication is therefore suitable for different uses, which are reflected in beneficial effects on the results and on the environment inside the institution if handled. Many people already feel overwhelmed by emails, reports and working together; so ask them to join the list other method of communication is perceived as if you were exaggerating. But most important is that most people simply do not know how to use an internal network.

Consider that instead of using tools “one to one” (phone and mail) or “one to many” (email), social networks allow initiate talks of “many to many”, something that was impossible before. This stops the employees, because an environment where anyone can “hear” is not appropriate for all communications. So wait and watch to figure out how the network is used before plunging into it. That is why it is essential to find a small group begins to use the system consistently and set the limits of what can be addressed and why not on the internal network.

How to achieve a more rapid and effective implementation?

The effectiveness of internal communication, however, is closely linked to the quality of messages posted. Show him your employees how internal social networks make everyone more efficient in terms of requests for information, collaborative analysis and decision making; joint content creation, task synchronization and communication throughout the company. Explains especially how the network will get everyone to save time. For example, just moving the group, departmental or general emails network eliminates a lot of emails from inbox’s of employees-as well as the need to review, evaluate and delete-and centralizes responses.