There are some tools that every website owner should consider investing in to improve the prospects of their business. If you’re struggling to afford them, we recommend looking into loans for people with poor credit. It will pay dividends going forward.

These tools apply to all businesses in every industry.


Customer service is integral for any business. Don’t get left behind by chatting to visitors in real-time. This live chat tool allows you to go above and beyond what your customers would normally expect to receive. The best part about it is you won’t see any disruptions from pesky advertisements.

website design

You can watch back the streams, so you can see how your sales and customer service teams are doing.

  1. SumoMe

SumoMe is a suite of tools that allows you to do a lot of incredible things from your website. To begin with, you have an image sharer tool that allows visitors to see your images via social media.

Another fantastic tool is the content analytics function. It’s an innovative tool that lets you see precisely how much of your website’s content is being read.

  1. Crazy Egg

Do you know what a heat map tool is?

By the time you’ve downloaded Crazy Egg, you’ll wonder how you survived without it. This heat map tool will show you exactly where people are clicking on each web page. This will help you better position the most important aspects of your website.

You can change the place of your call to action and signup buttons, whilst relegating some of the less important functions.

  1. Wistia

YouTube isn’t good enough to give your website that professional aura. You’re never going to rise above your competitors if you continue to rely on it. That’s where Wistia comes in. It’s by far the best video hosting tool for websites relying heavily on video content.

And if you’re not yet relying on video content, you should be because it’s the number one marketing tool available today.

Wistia is a high-quality video hosting tool. It comes designed to engage video viewers and convert them into subscribers. It’s also adept at reducing video loading times.

  1. Disqus

Deciding whether or not to enable comments on your website is always difficult. With Disqus, the issue becomes far clearer cut because it will carry out the moderation of comments on your behalf. Visitors will be able to comment on any page or post on your site, but spam comments will be cast into the abyss.

It’s a great tool that encourages interaction and solidifies your brand. Expect to get more social engagement and a community you can be proud of.


There are so many tools a website owner can download. There’s always the danger of becoming so engrossed in shiny tools that your site can become cluttered. We recommend using only what you absolutely need to improve the user experience.

Feel free to install tools and take them away again if they aren’t working. A period of split testing is considered normal for any new additions.

What are your favourite website tools?